While working with the in-house design team at Amelia Knight, i was able to shape how the digital experience between Glow Hub and their customers was designed, from introducing z research to the wide team, to bring awareness on accessibility company wide & building their first design system.
Making use of various research methods in order to uncover assumptions and optimise performance of various areas within the e-commerce. Research usually include different methods such heatmaps, quantitative and qualitative research, user walkthroughs, etc.
As a result of my work for Glow Hub during 4 years, we've seen an increase on ROI over various products due to to improved and easier access for customers.
This is a short version of a long project, please message me for a detailed case study!
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