Exploring the Metaverse to improve engagement with Health Care Professionals
Health Care Professionals (HCPs) have a tricky life balancing patient care, practise management, and gaining new scientific knowledge. Sanofi identified the opportunity of the Metaverse to explore how they can create value through the new medium in the focus area of supporting new scientific knowledge gaining.
In preparation for a national congress on Diabetes, we teamed up with Sanofi to create a VR experience utilising Metaverse platform, to inform HCPs about the triggers and initial stages of the disease.