1590

Brand Identity

1590 is a concept store in Dubai.

The project consisted in creating a full brand identity for the company before it's inauguration.

 

The style guide was created exploring the middle eastern elements as dust and sun as a base for colours and patterns.

 

The classical Humanist typography choice was used as a way to reinforce history and heritage, which  leads to an direct association with the company products full of heritage and history.

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